From Cary Grant to David Beckham – The Kent and Curwen Story


In 2015, David Beckham became manufacturer ambassador and imaginative lead for its designer clothes manufacturer Kent and Curwen. The game between soccer celebrity and gentlemen’s tailor made may at first sight, seem an odd one, until this is you understand some of the background behind the famous British manufacturer Kent and Curwen .

Though the ties and clothes made by this famed British tag might have been used to belong from the cricket and officers clubs of conventional England, the likes of Mick Jagger and Paul Weller have produced manufacturer increasingly popular.

It is the ideal mixture of the traditional and the contemporary.

The synergy between David Beckham and the older traditional British fashion label runs deeper than the Three Lions emblem that the England soccer team and the newest share; it is also a game of sporting heritage.

Established in 1926 by Eric Kent and Dorothy Curwen the style manufacturer started life as a little Saville Row tie manufacturer, but from the year 1929, they’d already turned into a provider of ties to Oxford and Cambridge universities.

From 1930, both Kent and Curwen ties were being exploited by the officers of all of the British military regiments and from the boys of lots of the main public schools. In 1932, the new enlarged their performance by buying a knitwear factory and they started to make cricket sweaters.

The Hollywood Cricket Club was just the start. From the 1940s, a legion of Hollywood celebrities started to wear ties bearing on the tag and The Palm Springs Racquet Club also picked the tie manufacturer to earn their club ties, which included David Niven, Bob Hope and Cary Grant into the list of actors who might be seen sporting Kent and Curwen ties.

The newest continued to expand from the 1950s and 1960s and its affiliation with stars continued to rise. In addition to providing ties to over 29,000 clubs, they also expanded their assortment of blazers and knitwear.

Throughout the late 1960s and in the 1970s, the design of clothing created by the designer started to become stylish and individuals which range from Michael Caine into Paul Weller and Mick Jagger began to wear regatta coats and similar conventional products.

1972, specifically, was turning point for the style label, if they had been outfitters for both the English and Australian teams to its 1972 Ashes which started a connection with the England cricket team that lasted for around twenty five decades.

From the 1980s, the tag gained additional exposure when they provided the apparel for the hit movie Chariots of Fire.

David Beckham has become an influencer of men’s trend throughout the past couple of decades along with his partnership with Kent and Curwen will guarantee that he has been. It resembles the match involving soccer star and conventional men’s clothes brand actually could be an ideal game whatsoever.



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